Most agents think a listing appointment is one conversation. It’s not. There are four — and if you treat them the same, you’re making your job harder than it needs to be. You’re not presenting - you’re communicating. You’re not selling - you’re serving. You’re not closing - you’re coaching. Expireds don’t need the same conversation as a FSBO. A “free CMA” seller shouldn’t be handled like a motivated seller. Same tools. Very different outcomes. Watch this and tell me which one you struggle with t
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FSBO Prospecting Scripts & Objection Handlers
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No longer are the days that “marketing” a home means just putting it in the MLS, placing a sign in the yard, and praying that it sells. 🙏 That just isn't going to cut it… Most of today’s buyers and sellers are familiar with all the latest technology, and this familiarity dramatically impacts the home buying and selling process. If you are NOT keeping up with the times, then you are probably struggling to set yourself apart during your listing appointments... BUT if you download these 3 Must Hav
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