Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

In the world of E-E-A-T and AIO, links are more important than ever. Link building is the process of getting other websites to link to your website. These links—called backlinks—act like votes of ...

Hyper-personalization in retail uses real-time customer behavior, unified customer identities, and AI-driven decisioning to tailor experiences at scale across channels. I explain the underlying ...