From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

Models will commoditize. Capabilities will converge. What will endure are the interfaces agents already rely on, and the data and execution capabilities behind them.

Until now, the bespoke and manual nature of large area parametric flood quotes has restricted underwriting capacity and in turn brokers' ability to serve small- and mid-sized markets. The lengthy ...