In the Wall Street Journal, Mahzarin Banaji and Frank Dobbin recently published “Why DEI Training Doesn’t Work—and How to Fix It,” a defense of implicit-bias research in the guise of a critique of ...

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The idea that most people are implicitly biased is having a major impact on society. For instance, big companies like Starbucks are providing training to their employees to reduce implicit bias and ...

The healthcare industry is built upon the principle of providing equal and quality care to all patients, regardless of their race, gender, socioeconomic status or any other characteristics. As ...

Ask any educated person what the placebo effect is, and almost all of them will be able to tell you. They will also accept, without any arm-twisting, that the placebo effect is real. After all, there ...

Implicit bias among health care providers factors into judgments and influences clinical decision making. The health of Americans has improved significantly over the past 50 years, as evidenced by an ...

Few people openly admit to holding racist beliefs but many psychologists claim most of us are nonetheless unintentionally racist. We hold, what are called "implicit biases". So what is implicit bias, ...

The view of a stereotype as a fixed set of attributes associated with a social group comes from the seminal experimental psychology research by Katz and Braly (1933). One hundred students of Princeton ...

Created by Project Implicit, a research collaboration between scientists at Harvard, the University of Virginia, and the University of Washington, this Implicit Association Test (IAT) aims to ...

Memory refers to a process by which your brain takes in information, stores that information, and retrieves it later. You have three kinds of memory: Implicit memory is a type of long-term memory ...

Implicit marketing relies on the idea that consumers do not need advertising messages that coerce or persuade them into buying products and services. Relying on the packaging of the products, as well ...