Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Data Visualization is a widely used technique for visualizing, analyzing, and presenting datasets using different types of graphs. It is an effective way to evaluate a large data set using pictorial ...

Treemap has nine variations, all of which show a hierarchical view of the target data and how the sections of that hierarchy compare in size to each other. The main branches of the tree are displayed ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

Even when you are trying to understand what you think is a simple set of data, the challenge of making sense out of it can be daunting unless you can visualize it. But how to visualize it? Sure, you ...

When it comes to visualizing data, there is no shortage of charts and graphs to choose from. From traditional graphs to innovative hand-coded visualizations, there is a continuum of visualizations ...

As marketers, it’s a never-ending challenge to get stakeholders to take action on our recommendations. But…I get it. It’s difficult to digest spreadsheets with thousands of rows of data like this: In ...