Every day, humans type out more than 200 billion emails, hundreds of millions of tweets, and innumerable texts, chats, and private messages. No one person could pick through even a tiny sliver of this ...
I’ll admit, when I first heard about Google, Facebook, and Nielsen studying, decoding and monitoring language and chatter on the Web and “listening to conversations,” the consumer part of me got a ...
Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...
Google introduced the MapReduce algorithm to perform massively parallel processing of very large data sets using clusters of commodity hardware. MapReduce is a core Google technology and key to ...
Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.