You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

COLLEGE PARK, Md., July 30, 2025 /PRNewswire/ -- Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...