This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melissa Coleman, Director of Client ...

NEW YORK ? Panelists at Mobile Marketing Day, cohosted by the DMA and Mobile Marketer, discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Survey researchers are frequently interested in measuring changes in public ...