Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Having advised on the launch of dozens of restaurant loyalty programs, I’ve witnessed the transformative power of a well-executed loyalty strategy. However, based on my experience on the brand side, ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

In the past, rewards currency came in the form of dinner glasses and dish sets supplied by gas stations, free toasters offered by banks to entice new account sign-ups and green stamp programs provided ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...