Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business. Most ...

As experts, trade magazines and an ever-growing body of books advise business owners to mind their brand images, some business owners might question the purpose of all the attention on brand image.

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...