Fact checked by Vikki Velasquez Key Takeaways Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online.Growing up fully immersed in ...
Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...
SheKnows’ new Born Connected, Gen Alpha and Screen Time series will dig deeper into each of those layers: the platforms they use most, how algorithms influence discovery, how creators shape identity, ...
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