Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

The researchers found they could hack the AI’s creativity by turning this knob. As they cranked the temperature up, the ...

Can you think of three words that are completely unrelated to one another? What about four, five, or even ten? According to an international team of researchers from McGill University, Harvard ...

For instance a word like “dodecahedron.” Picture its twelve faces, each one catching the light in a unique way. This geometric shape could inspire you to explore the interplay of light and shadow, ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

As a neurodivergent author and neurodiversity-affirming writing coach, I often hear stories from other creative types about struggles with work-life balance and finding time for their creative work.

Tchaikovsky took a walk every morning, before sitting down to work on his music. Einstein walked on the beach when he needed to work out complex problems. Steve Jobs preferred to conduct meetings ...

Everybody professes to admire it. Most want to acquire it. In the marketing world, it”s normally a subject of interest to everyone. It”s creativity. And it”s essential for marketing success in today”s ...