Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and ...

Shark Group CEO Daymond John joins Market Domination host Josh Lipton to discuss how consumer behavior is evolving, how shoppers are prioritizing experiences over goods, and how discount retailers and ...

Brendan Dwyer, Ph.D., has spent his career studying sports consumer behavior, and with the recent legalization of sports betting, he's hit the jackpot. Dwyer, director of research and distance ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

Over the past several years, there have been exponential, wide-ranging changes across the internet. As new technological tools such as AI, cryptocurrency, and beyond continue to expand, how general ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Despite ongoing economic challenges, the consumer economy has shown ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...