The yearbook was once an unshakable tradition, the kind of object you’d haul around on the last day of school, begging signatures from friends. For decades, it felt permanent, a thick hardcover tucked ...

I've been signed up for Classmates.com for a while now. A few years back, I even signed up for their "Gold" membership, since it was my 10 year reunion, and I was helping to track down everyone. After ...

Remember 1995? The future was the Internet and it was all about eyeballs. Profits would come later. Or so more than a few otherwise sane businesspeople believed at the time. Classmates.com, a ...

This week’s E-Business Secrets continues my report on the secrets I learned from my private conversations with speakers at the Global eSubscription Symposium, sponsored by the Sandlot Corporation in ...