The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and behavior.

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

BEIJING, Dec ‌20 (Reuters) - The content recommendation algorithm that powers the online short ‌video platform TikTok has once again come under the spotlight after the app's Chinese owner ByteDance ...

Nearly every music streaming platform increasingly relies on artificial intelligence-driven algorithms. School of Media Arts and Studies Director Josh Antonuccio discusses AI's role in the age of ...